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Grigor & Young LLP
Solicitors and Estate Agents
One copywriting formula for drafting a magnetic headline for an article employs the Four U approach. The headline should be: Useful Ultra-specific Unique Urgent We like Demian Farnworth’s explanation of this system, building an example headline with all 4 elements. “How to wash dishes”. Technically, that’s a “useful” headline but it’s too generic to move readers …
The Association of Personal Injury Lawyers (APIL) has launched a guide to personal injury compensation in the form of a colourful 24-page eBooklet – entitled “Compensation Explained”. It is intended to explain the purpose and method of calculation of compensation, as well as its value to society. It’s easy to overlook the harsh realities for …
We have received some questions about our Moray Claims tagline, which appears, for example, on our Twitter page. It is: Helping you in Moray to claim fair and full compensation for personal injury. We are going to try and answer those questions here.
